On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info so they can make educated […]
Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost when the customer can’t […]
Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking real estate is the within […]
AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness – which might be exactly […]
Review of Google’s 2016 Performance Summit Keynote Google held its Summit Keynote on May 24th, 2016. Below are six things we learned. Mobile Is Serious Business We all knew Google was in love with mobile; they officially got married at the summit. According to Sridhar Ramaswamy, Vice President of Ads & Commerce at Google, there […]
Starting April 21, Google will start using “mobile-friendliness” as a search engine ranking factor in their algorithm. For now, this will only impact searches performed on a mobile device such as a tablet or smartphone. The goal of the update is to improve user experience with mobile search by rewarding mobile-friendly websites with better rankings. It’s […]
Over the past few weeks we’ve received a lot of these notifications from our clients’ Webmaster Tool Accounts, in addition to emails from those same clients asking if these notifications are legit and if action should be taken. The short answers to those questions are: yes they are legit, and yes you should take action. […]
As a digital marketer, one of the most fundamental strategies in any of your campaigns is targeting. Who do you want to see the ad and ideally make a purchase or request more information? Thanks to the intelligent (and what some consider creepy) machinations of Google, ad targeting can be set to very diverse and specific […]
Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]
In speaking with our clients, I often hear the following: “I just Googled one of our keywords and none of our ads showed up! What is my budget going towards, anyway?” This is a perfectly reasonable question. If you’re dedicating a decent budget to Search Engine Advertising (SEA) on Google, shouldn’t your ads always show up? While […]
