Over the past few weeks we’ve received a lot of these notifications from our clients’ Webmaster Tool Accounts, in addition to emails from those same clients asking if these notifications are legit and if action should be taken. The short answers to those questions are: yes they are legit, and yes you should take action. […]
As a digital marketer, one of the most fundamental strategies in any of your campaigns is targeting. Who do you want to see the ad and ideally make a purchase or request more information? Thanks to the intelligent (and what some consider creepy) machinations of Google, ad targeting can be set to very diverse and specific […]
Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]
In speaking with our clients, I often hear the following: “I just Googled one of our keywords and none of our ads showed up! What is my budget going towards, anyway?” This is a perfectly reasonable question. If you’re dedicating a decent budget to Search Engine Advertising (SEA) on Google, shouldn’t your ads always show up? While […]
Penguin 2.0 brought on quite a few changes over the past few months that affected large, high-profile companies, small, “off-the-radar” companies, and mid-sized companies like the ones we here at Dynamics represent. Like many of the strategies we implement that are consistently proven and trustworthy, we stuck to our guns and didn’t jump on the […]
Cost-per-click bidding is the core of online advertising. It offers a way to set defined budgets for your ad spend and measure customer engagement in ways previously unimaginable. Leveling the Playing Field The easiest way to understand cost-per-click (CPC) bidding is to picture an auction that happens in a microsecond. On a Google search results page, […]
For decades, the field of marketing saw very small changes over time. In the Internet Age, every month seems to bring a revolutionary new concept for reaching customers with effective and relevant advertisements. While it’s certainly not advisable to hedge all of your bets on the latest marketing craze, there is one online development that […]
How can you make your content link-worthy? Per my previous post, Link Building – Should I Do it?, you need to make sure your content has one, two or (ideally) all of the following attributes: Unique Well organized Viral Timely Resourceful Outside the box For the sake of structure let’s hammer these out one by […]
Welcome to the exciting conclusion to The Great PPC Trilogy, as it is destined to be called. To avoid spoilers, I’ll recap: Part 1 dealt with the definition of PPC Campaigns and why they’re a good idea. Part 2 dealt with how Google AdWords works and the basic structure of a campaign. In this final […]
In short, yes. (we’re very direct here at Dynamics) Links are one of the top – if not the top – ranking factor in Google. Google values inbound links (links coming to your site from an outside website) above all other factors because good links, like help, are hard to find. Let me rephrase that: […]
