Small but Mighty – Using Micro Campaigns in Google Ads

“PPC? How much is that going to cost me?”

This is a common question I get whenever I start the discussion about paid online advertising. PPC, or Pay-Per-Click, is one of the tools a digital marketer uses to help companies build their brand, increase awareness, drive website traffic, produce leads, […]

Can You Grow Your Business During The COVID-19 Crisis?

Certainly, the hand sanitizer companies are doing well right now, but you too could find ways to capitalize on some unique opportunities to retain customers, increase market share, and grow the sales pipeline.

As cities lockdown and people are forced into isolation, one of their best friends becomes the Internet. […]

Digital Marketing Trends in 2019

Digital Marketing Trends in 2019
Digital marketing trends and technology change at a rapid pace. In 2018, we saw Google introduce more AI features, the implementation of General Data Protection Regulation (GDPR), mobile-first indexing, and a slew of Google algorithm updates.

Here are a few important trends to keep in mind […]

Google Expanded Text Ad Updates 2018

More Visibility in the Search Results
In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads.
Expanded Text Ad Updates in 2018
Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both […]

White Hat Methods to Boost Your Online Reputation

Improve Your Online Reputation…Without Faking It!
Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing?

Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything […]

Three Things about Google that Only the Pros Know

Imagine it’s 1990, and you need to find information on some important topic.  Someone might say to you, “You should look that up.”  Fast forward about 15 years and that phrase has been replaced with, “Google it!”

Google is an integral part of our lives in 2017, and because of […]

Insights From Google Marketing Next

Google Marketing Next 2017
Google is constantly evolving.

Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm.

Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys.
Out with Mobile-Friendly; In With Mobile-First
In the opening […]

How to Grab Attention With Video Ads in 2017

How to Succeed When Advertising Video on Mobile
Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential.

According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 […]

Google AdWords Label Update: When Less Green Is More Green

Google Updates Green Ad Labels…Again
Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues […]