Are you looking for new ways to improve your search engine visibility and rankings? You’re not alone. With more than 4.4 billion active users, SEO is an ever-evolving and complex process for marketers of all levels – from the beginner to the expert user. To help make things easier, we’ve put together a comprehensive guide […]
Dynamics Online has launched a new website for Parker Life—a New Jersey-based aging services organization with over 115 years of experience in award-winning elder care. The launch included development and implementation of a brand new WordPress site using content from their previous CMS: Kentico. Learn more about how we helped our client here: Parker Life.
“PPC? How much is that going to cost me?” This is a common question I get whenever I start the discussion about paid online advertising. PPC, or Pay-Per-Click, is one of the tools a digital marketer uses to help companies build their brand, increase awareness, drive website traffic, produce leads, and boost sales. Some companies […]
Certainly, the hand sanitizer companies are doing well right now, but you too could find ways to capitalize on some unique opportunities to retain customers, increase market share, and grow the sales pipeline. As cities lockdown and people are forced into isolation, one of their best friends becomes the Internet. This is your chance to […]
Digital Marketing Trends in 2019 Digital marketing trends and technology change at a rapid pace. In 2018, we saw Google introduce more AI features, the implementation of General Data Protection Regulation (GDPR), mobile-first indexing, and a slew of Google algorithm updates. Here are a few important trends to keep in mind for 2019. Voice Search […]
More Visibility in the Search Results In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads. Expanded Text Ad Updates in 2018 Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both of these elements […]
Improve Your Online Reputation…Without Faking It! Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing? Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything and everything – including […]
Imagine it’s 1990, and you need to find information on some important topic. Someone might say to you, “You should look that up.” Fast forward about 15 years and that phrase has been replaced with, “Google it!” Google is an integral part of our lives in 2017, and because of that, it’s important that businesses […]
Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With Mobile-First In the opening quarter […]
How to Succeed When Advertising Video on Mobile Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential. According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 seconds in 2013. Microsoft […]
