More Visibility in the Search Results
In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads.
Expanded Text Ad Updates in 2018
Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both […]
Google Expanded Text Ad Updates 2018
White Hat Methods to Boost Your Online Reputation
Improve Your Online Reputation…Without Faking It!
Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing?
Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything […]
Three Things about Google that Only the Pros Know
Imagine it’s 1990, and you need to find information on some important topic. Someone might say to you, “You should look that up.” Fast forward about 15 years and that phrase has been replaced with, “Google it!”
Google is an integral part of our lives in 2017, and because of […]
Insights From Google Marketing Next
Google Marketing Next 2017
Google is constantly evolving.
Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm.
Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys.
Out with Mobile-Friendly; In With Mobile-First
In the opening […]
How to Grab Attention With Video Ads in 2017
How to Succeed When Advertising Video on Mobile
Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential.
According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 […]
Google AdWords Label Update: When Less Green Is More Green
Google Updates Green Ad Labels…Again
Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]
Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017
Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues […]
Google AdWords Expanded Text Ad Character Limits & Tips
On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more […]
How to Promote Products in Search Engines
Using SEO to Promote Products in Search Engines
Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products.
Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost […]
Local Map Optimization: How to Rank Your Business Higher in Google
Guide to Improve Google Maps Rankings
What Is Local Search Engine Optimization?
Local SEO focuses on improving search result rankings within specific geographic locations.
If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location.
The prime local search ranking real estate is […]