AdWords Labels Are Officially Turning Green

After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results.

Google green ad label

One would think the green color increases ad blindness – which might be exactly what Google wants. Natural looking ads may reduce ad aversion and result in higher click through rates.

That’s a potential win for Google and AdWords users.


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