Google AdWords Labels Go Green

Google green ad label

AdWords Labels Are Officially Turning Green

After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results.

Google green ad label

One would think the green color increases ad blindness – which might be exactly what Google wants. Natural looking ads may reduce ad aversion and result in higher click through rates.

That’s a potential win for Google and AdWords users.

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