Starting April 21, Google will start using “mobile-friendliness” as a search engine ranking factor in their algorithm. For now, this will only impact searches performed on a mobile device such as a tablet or smartphone.

The goal of the update is to improve user experience with mobile search by rewarding mobile-friendly websites with better rankings. It’s unknown how big of a factor this will be in the algorithm, but just having a mobile-friendly website will not jettison you to the top of search results, as content still reigns supreme. However, it will probably crack the top 5 ranking factors for mobile search because Google is very adamant about providing the best user experience possible.

What can you do?

  1. If you are not sure your website is “mobile-friendly”, drop us a line and we can check.
  1. Educate yourself – read more about mobile website design here.
  1. You can check one web page at a time with Google’s “Mobile-Friendly” test here.

 


keith-mayerKeith Mayer is the Director of Search Engine Marketing at Dynamics Online.
You can reach him by calling (216) 292-4410.