Dynamics Online Invites You to Attend an Exclusive Google Partners Event!

B2B Digital Marketing with Dynamics Online & Google

 

Dynamics Online will co-host a free event with Google to help business leaders
better understand and utilize digital advertising.
This event consists of a livestream broadcast
presented by two of Google’s premier thought leaders.
 
All registrants will have the opportunity to consult with the Dynamics Online […]

Insights From Google Marketing Next

Google Marketing Next 2017
Google is constantly evolving.

Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm.

Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys.
Out with Mobile-Friendly; In With Mobile-First
In the opening […]

How to Grab Attention With Video Ads in 2017

How to Succeed When Advertising Video on Mobile
Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential.

According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 […]

Bruce Newburger Featured in the Grow Your Business Cleveland Video Series

Dynamics Online president, Bruce Newburger was recently featured in the Grow Your Business Cleveland video series, where he discussed the importance of mobile website optimization, his secret for building a strong team, and the story of how Dynamics Online was founded back in 1997.

The video is part of an […]

Google AdWords Label Update: When Less Green Is More Green

Google Updates Green Ad Labels…Again
Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues […]

Google AdWords Expanded Text Ad Character Limits & Tips

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more […]

How to Promote Products in Search Engines

Using SEO to Promote Products in Search Engines
Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products.

Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost […]

Local Map Optimization: How to Rank Your Business Higher in Google

Guide to Improve Google Maps Rankings
What Is Local Search Engine Optimization?
Local SEO focuses on improving search result rankings within specific geographic locations.

If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location.

The prime local search ranking real estate is […]

Google AdWords Labels Go Green

AdWords Labels Are Officially Turning Green
After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results.

One would think the green color increases ad blindness – […]