Google Expanded Text Ad Updates 2018

More Visibility in the Search Results
In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads.
Expanded Text Ad Updates in 2018
Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both […]

By |September 21st, 2018|Pay Per Click|0 Comments

The Impact of Local Search – Free Event!

Dynamics Online & Google Present
The Impact of Local Search
Consumer behavior continues to change along with technology. According to a Google study, 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours, and over a quarter of those visits result in […]

Leverage The Power of Video in 2018 – Free Event!

 Dynamics Online & Google Present
The Power of Video
 

A study by Cisco reported that “globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021…”

As traditional content marketing becomes more saturated, new opportunities are opening up for alternative media.

Video is quickly becoming one of the most consumed […]

By |February 19th, 2018|Company News|0 Comments

White Hat Methods to Boost Your Online Reputation

Improve Your Online Reputation…Without Faking It!
Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing?

Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything […]

Three Things about Google that Only the Pros Know

Imagine it’s 1990, and you need to find information on some important topic.  Someone might say to you, “You should look that up.”  Fast forward about 15 years and that phrase has been replaced with, “Google it!”

Google is an integral part of our lives in 2017, and because of […]

Why We Recommend Securing Your Site With HTTPS

Why We Recommend Securing Your Entire Site With HTTPS
What is HTTPS?
HTTPS is an acronym for Hypertext Transfer Protocol Secure. Put simply, HTTPS is a method of securely communicating information between a user’s browser and a web server.

For over 20 years, Dynamics Online has applied HTTPS to client websites only […]

How to Market Your Healthcare Organization Online – Free Event!

 Dynamics Online & Google Present
Digital Marketing for the Healthcare Industry
 

 
Dynamics Online will co-host a free event with Google Wednesday, October 18, 2017, to help
members of the healthcare industry better understand and utilize digital advertising.
 
This event consists of a livestream broadcast
presented by two of Google’s premier thought leaders,
Brendan Jacobson and […]

Dynamics Online Invites You to Attend an Exclusive Google Partners Event!

B2B Digital Marketing with Dynamics Online & Google

 

Dynamics Online will co-host a free event with Google to help business leaders
better understand and utilize digital advertising.
This event consists of a livestream broadcast
presented by two of Google’s premier thought leaders.
 
All registrants will have the opportunity to consult with the Dynamics Online […]

Insights From Google Marketing Next

Google Marketing Next 2017
Google is constantly evolving.

Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm.

Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys.
Out with Mobile-Friendly; In With Mobile-First
In the opening […]

How to Grab Attention With Video Ads in 2017

How to Succeed When Advertising Video on Mobile
Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential.

According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 […]