How to Grab Attention With Video Ads in 2017

How to Succeed When Advertising Video on Mobile
Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential.

According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 […]

Google AdWords Label Update: When Less Green Is More Green

Google Updates Green Ad Labels…Again
Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Google AdWords Expanded Text Ad Character Limits & Tips

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more […]

Google AdWords Labels Go Green

AdWords Labels Are Officially Turning Green
After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results.

One would think the green color increases ad blindness – […]

What’s the Quality, Kenneth?

In speaking with our clients, I often hear the following: “I just Googled one of our keywords and none of our ads showed up! What is my budget going towards, anyway?”

This is a perfectly reasonable question. If you’re dedicating a decent budget to Search Engine Advertising (SEA) on Google, shouldn’t your […]

Online Advertising – CPC for You and Me

Cost-per-click bidding is the core of online advertising. It offers a way to set defined budgets for your ad spend and measure customer engagement in ways previously unimaginable.
Leveling the Playing Field
The easiest way to understand cost-per-click (CPC) bidding is to picture an auction that happens in a microsecond. On a […]

Understanding Pay-Per-Click Campaigns – Part Three

Welcome to the exciting conclusion to The Great PPC Trilogy, as it is destined to be called. To avoid spoilers, I’ll recap:

Part 1 dealt with the definition of PPC Campaigns and why they’re a good idea.

Part 2 dealt with how Google AdWords works and the basic structure of a […]

Understanding Pay-Per-Click Campaigns – Part Two

Hello and welcome back!

If you’re not a returning reader and I’ve already alienated you by saying “welcome back,” fear not – I shall explain. As the above title indicates, this is Part 2 of a 3-part series on Understanding PPC Campaigns. I highly recommend you check out Part One before continuing […]

Understanding Pay-Per-Click Campaigns – Part One

Greetings! I am delighted to be writing my first post as the newest member of the Dynamics Online team. As the Internet Marketing Strategist, my job is two-fold: 1) successfully plan, implement, and track Pay Per Click (PPC) online advertising campaigns and 2) maintain email marketing campaigns for our […]

What is Google AdWords?

AdWords is Google’s platform for paid search marketing (PPC). AdWords appear at the top, sides, and bottom of a search result page on Google (as well as on various other Google sites). Where the normal  Google listings are free and ranking is determined organically by the content of your […]