Three Things about Google that Only the Pros Know

Imagine it’s 1990, and you need to find information on some important topic.  Someone might say to you, “You should look that up.”  Fast forward about 15 years and that phrase has been replaced with, “Google it!”

Google is an integral part of our lives in 2017, and because of […]

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues […]

How to Promote Products in Search Engines

Using SEO to Promote Products in Search Engines
Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products.

Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost […]

Local Map Optimization: How to Rank Your Business Higher in Google

Guide to Improve Google Maps Rankings
What Is Local Search Engine Optimization?
Local SEO focuses on improving search result rankings within specific geographic locations.

If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location.

The prime local search ranking real estate is […]

How Google’s Keyword Changes Affect You

Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks.

We’ll give you a few moments to panic . . .

OK, now breathe. If I had a brown paper bag I […]

Penguin 2.0 – Pared Down

Penguin 2.0 brought on quite a few changes over the past few months that affected large, high-profile companies, small, “off-the-radar” companies, and mid-sized companies like the ones we here at Dynamics represent. Like many of the strategies we implement that are consistently proven and trustworthy, we stuck to our […]

Link Building – Make Your Site Link Worthy

How can you make your content link-worthy? Per my previous post, Link Building – Should I Do it?, you need to make sure your content has one, two or (ideally) all of the following attributes:

Unique
Well organized
Viral
Timely
Resourceful
Outside the box

For the sake of structure let’s hammer these out one by one:
Unique […]

What is Responsive Design? – Part One

In a nutshell, responsive design uses a single URL to display content in a viewing format that is automatically optimized to look best on the viewer’s device: laptops, tablets, mobile phones or future devices yet to be created (in layman terms: no matter the size of your viewing window, […]

Kings and Princes of the Internet

~Dramatis Personae~
SEO as: The First King
Social as: A Would-Be Usurper
Content as: A Lumbering Giant
and
Kevin Costner as: Kevin Costner

I have written you a play.

This play, full of drama, murder, betrayal and romance, takes place in a strange, far-off land called the Internet. This “Internet” is populated with myriad creatures […]

The OSU Marching Band Magnificent Marketing Analogy

I hope by now you’ve seen the Ohio State University half-time show from last Saturday’s game against Nebraska. A brilliant move on the band director’s part, the marching band played the tunes of our favorite video games, including Mario, Tetris and Pac-Man, and coupled them with amazing formations where […]