The “Post-Click” Experience

Website traffic is more important than ever.

Ecommerce giants, such as Amazon, are eating into brick-and-mortar profits, and smartphones are being adopted at fast rate by older demographics.

As overall use of the web increases, so is competition for visibility online. Search engine optimization, which was once simple, now requires a […]

Digital Marketing Trends in 2019

Digital Marketing Trends in 2019
Digital marketing trends and technology change at a rapid pace. In 2018, we saw Google introduce more AI features, the implementation of General Data Protection Regulation (GDPR), mobile-first indexing, and a slew of Google algorithm updates.

Here are a few important trends to keep in mind […]

Stand Out with Custom Video Thumbnails

Stand Out on YouTube with Custom Video Thumbnails
A video thumbnail is a preview sized image that represents a video on YouTube.

Did you know that it is possible to customize your YouTube video thumbnails?

Google offers businesses the option of selecting one of three still frames from their video after it […]

By |November 26th, 2018|Video|0 Comments

Google Expanded Text Ad Updates 2018

More Visibility in the Search Results
In 2016, we reported on the launch of Google’s new Expanded Text Ads. In August, 2018, Google released new updates for search text ads.
Expanded Text Ad Updates in 2018
Since late 2016, Google search advertisers were allotted 2 ad headlines and 1 ad description. Both […]

By |September 21st, 2018|Pay Per Click|0 Comments

Leverage The Power of Video in 2018 – Free Event!

 Dynamics Online & Google Present
The Power of Video
 

A study by Cisco reported that “globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021…”

As traditional content marketing becomes more saturated, new opportunities are opening up for alternative media.

Video is quickly becoming one of the most consumed […]

By |February 19th, 2018|Company News|0 Comments

White Hat Methods to Boost Your Online Reputation

Improve Your Online Reputation…Without Faking It!
Assuming your business is registered, it is likely that Google already created a business listing for you. The question is, are you monitoring that listing?

Online reputation management is a term that gained steam over the last few years. Your potential customers have access to anything […]

Why We Recommend Securing Your Site With HTTPS

Why We Recommend Securing Your Entire Site With HTTPS
What is HTTPS?
HTTPS is an acronym for Hypertext Transfer Protocol Secure. Put simply, HTTPS is a method of securely communicating information between a user’s browser and a web server.

For over 20 years, Dynamics Online has applied HTTPS to client websites only […]

Insights From Google Marketing Next

Google Marketing Next 2017
Google is constantly evolving.

Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm.

Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys.
Out with Mobile-Friendly; In With Mobile-First
In the opening […]

How to Grab Attention With Video Ads in 2017

How to Succeed When Advertising Video on Mobile
Today, reaching audiences and potential customers with video advertising is easy. However, capturing their attention is a challenge. Unfortunately, reach without attention is wasted potential.

According to a study conducted by Microsoft, average attention spans dropped from 12 seconds in 2000, to 8 […]

Google AdWords Label Update: When Less Green Is More Green

Google Updates Green Ad Labels…Again
Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]