Google’s AI Algorithms and Website Indexing: What You Need to Know

In the digital age, where the internet serves as a primary source of information, staying on top of search engine developments is crucial for maintaining online relevance. Google, the frontrunner in search technologies, has consistently evolved its algorithms to deliver more accurate and user-centered results. With the rise of artificial intelligence (AI), Google’s latest indexing […]

Using Seasonal Imagery to Keep Your Website Fresh

From the moment websites first started appearing online, we’ve all understood the importance of keeping the content fresh. A simple method many of our clients use is the rotation of home page photos with seasonal imagery and messages.

How to Improve Your Organic Search Rankings

Are you looking for new ways to improve your search engine visibility and rankings? You’re not alone. With more than 4.4 billion active users, SEO is an ever-evolving and complex process for marketers of all levels – from the beginner to the expert user. To help make things easier, we’ve put together a comprehensive guide […]

The Benefits of Keeping Your Message Focused

Earlier this month, I had the opportunity to visit Super Nintendo World a day before its grand opening at Universal Studios Hollywood in Los Angeles. A website and magazine for which I write—Pure Nintendo—received an invitation to the park’s media day, and no number of triple bananas, lightning bolts, or blue shells would prevent me […]

Three Things about Google that Only the Pros Know

Imagine it’s 1990, and you need to find information on some important topic.  Someone might say to you, “You should look that up.”  Fast forward about 15 years and that phrase has been replaced with, “Google it!” Google is an integral part of our lives in 2017, and because of that, it’s important that businesses […]

Sample Content Marketing Timeline for Small Business – Month Three

This is the third part of our content marketing timeline series for small businesses. If you haven’t read the other two parts yet, here’s month one and here’s month two. By this point in your content marketing strategy (month three), you’re starting to get the hang of things: Your blog posts are starting to develop […]

Sample Content Marketing Timeline for Small Business – Month Two

If you read last month’s article, we laid out the first month’s worth of activities to jumpstart a content marketing campaign – this is especially handy if you’re a small business owner with little time to spend outside of your normal work activities. We’ve done much of the up-front planning so you don’t have to, […]

Sample Content Marketing Timeline for Small Business – Month One

If you’re a small business or non-profit organization, chances are you’re working with a limited budget. In addition, you have little time to dedicate to activities outside your normal realm of operations, which likely doesn’t include content marketing – even though you wish it could. If this sounds like your situation, this article is right […]

The “Decline” of Content Marketing

Content marketing has been my M.O. since I was 19, before I knew it was called content marketing. I’d become disillusioned with college after my freshman year when I realized what a hoax a college education has become, and started a personal blog to launch vengeful tirades against the institution, sticking it regularly to the […]

5 Tips to Help Launch Your Content Marketing Strategy

Launching a new content marketing strategy can be a pretty overwhelming process for the uninitiated. You’ll get so far into it and realize your blog doesn’t have all the features you’d wanted, you don’t have an editorial calendar, you’re not posting on all your social platforms, you don’t have internal support, and you haven’t established […]