Local On-Site SEO
Local SEO is an optimization strategy that prepares your website for locally based search queries or local search. For some websites a local presence is the only presence worth having because they are a brick and mortar and don’t do business outside of their geographic area.
Local Off-Site SEO
A local off-site SEO strategy includes optimizing local listings on search engines such as Google, Yahoo and Bing plus identifying local website directories that will bring relevant traffic to your particular site. Local strategies increase exposure of your site/information where your potential customers search for your products or services. This strategy also yields valuable links back to your website that improves search engine authority. Quality, relevant links from other websites act as online referrals to search engines and thus can impact keyword rankings.