The OSU Marching Band Magnificent Marketing Analogy

I hope by now you’ve seen the Ohio State University half-time show from last Saturday’s game against Nebraska. A brilliant move on the band director’s part, the marching band played the tunes of our favorite video games, including Mario, Tetris and Pac-Man, and coupled them with amazing formations where the band morphed into images from […]

Remarketing: Advertise to Visitors After They’ve Left Your Site

What is Remarketing and How Does it Work? (Check out our most recent post on Remarketing) Have you ever been shopping online for a product or service, visited several websites to gather information to make your purchasing decision, and then in the days and weeks that follow, as you move across the Internet, you begin […]

What is Google AdWords?

AdWords is Google’s platform for paid search marketing (PPC). AdWords appear at the top, sides, and bottom of a search result page on Google (as well as on various other Google sites). Where the normal  Google listings are free and ranking is determined organically by the content of your site, AdWords customers simply pay for […]

Create Landing Pages that Perform

When it comes to your paid search campaign, there are constantly adjustments that can be made to keywords, ads, match types, bids and ad groups to increase a campaign’s performance. However, the best element of a campaign to look at is not any of these. The most important part of your PPC campaign is right […]

Meet the Dynamics Online Staff: Keith Mayer, Director of Search Engine Marketing

Hi, Keith here. I’m the director of Search Engine Optimization at Dynamics Online. If you want to improve your website’s performance on search engines, I’m the one to talk to. Here are some facts you might not know about me: I have been with Dynamics Online since 2008. I’m married to my beautiful wife Kristy. […]

SEO Tip of the Day – Goals & Tracking

When doing SEO on your own website or with an agency, there are 2 main elements that need to be in place before you start the optimization process: goals and a method to track them. Goals are simply what you want your site or campaign to accomplish. For ecommerce websites the goal is typically a […]

SEO Tip of the Day

Don’t cannibalize your keywords. Keyword Cannibalization is actually more common than you think and it usually happens by accident. Cannibalization occurs when multiple pages are optimized for the same keyword. This causes those pages to compete with each other for search engine rank. To avoid this, optimize one page for one keyword. This will yield […]

How Google Instant May Change Paid Search Campaigns

Yesterday you may have noticed something a bit different about Google as you searched: search results just started to appear as you typed. No clicking needed! This is the latest evolution for Google’s search engine, known as Google Instant. Google Instant auto completes search results as you type. So, if I am searching for Butterfinger […]

Pay-Per-Click Glossary of Terms

Below is a brief glossary of terms that are commonly used with pay-per-click and search engine marketing campaigns. Google AdWords – Google’s Paid Search Program Keywords – The keywords selected for a pay per click campaign include targeted words and phrases that will bring qualified leads to your website based on what users’ are searching […]

Top 10 Tips to make your site rank better in search engines

Improve Search Engine Rankings: Top 10 Tips Recap of Top 5 Tips: 1. Optimize Images 2. Optimize Videos 3. Optimize Press Releases 4. Optimize your Blog 5. Optimize your Social Media 6. Submit Your Site to Local Business Listings – These are the group of links that appear next to the image of a map when […]