Movember at Dynamics Online

November has long been one of my favorite months. I like the cold, I like football and hockey, and I like having a moustache. Yeah, I’m that guy. The problem is that my wife prefers a full beard, so that’s what I have for 11 months out of the year. In November, however, I get […]

Now We Can’t Get Healthcare Without a Website?

By now you have certainly heard how a balky website (healthcare.gov) is keeping uninsured Americans from their health insurance coverage. It’s interesting how, in a few short years, we have come to expect that a website visit is the only way to learn about a product or service and make a purchase. (For the record, […]

Web Design Trends: Skeuomorphism is Out, Flat is In

Skeuomorphism in web design is the emulation of objects in the physical world within a graphic user interface. The argument for this style of interface design, which has been a popular trend for several years, is that if the look of real world devices or objects are represented realistically in a digital interface, people will have […]

DEBRIEF: The 2013 Beachwood B2B Show

On September 26th, the Beachwood B2B Show set up shop once again at Corporate College for a day full of networking and good eats. Being my first time at the event, I learned something that has been essential to our success as a company: even though the Internet Age can allow you to work with […]

How Google’s Keyword Changes Affect You

Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]

When to Use a Database in Website Development

The website development landscape has changed a bit since I last tackled this issue. Many websites are now built on content management systems like WordPress that do technically store all page content in a database. This differs from a traditionally “static” website where the page content resides in individual HTML files. Although content-managed sites store […]

What’s the Quality, Kenneth?

In speaking with our clients, I often hear the following: “I just Googled one of our keywords and none of our ads showed up! What is my budget going towards, anyway?” This is a perfectly reasonable question. If you’re dedicating a decent budget to Search Engine Advertising (SEA) on Google, shouldn’t your ads always show up? While […]

Mission Accomplished, Nintendo

On a normal day, I’m not the one to be discussing social marketing here at Dynamics Online. But while at E3 2013 in Los Angeles back in June, I came across one of my favorite uses of social media yet. Nintendo used the show to promote the wide array of games coming to their Wii […]

The “Decline” of Content Marketing

Content marketing has been my M.O. since I was 19, before I knew it was called content marketing. I’d become disillusioned with college after my freshman year when I realized what a hoax a college education has become, and started a personal blog to launch vengeful tirades against the institution, sticking it regularly to the […]

Penguin 2.0 – Pared Down

Penguin 2.0 brought on quite a few changes over the past few months that affected large, high-profile companies, small, “off-the-radar” companies, and mid-sized companies like the ones we here at Dynamics represent. Like many of the strategies we implement that are consistently proven and trustworthy, we stuck to our guns and didn’t jump on the […]