Local Search: Targeting Customers in Your Own Backyard

By Andrea Greene, Internet Marketing Specialist Over the last several years, buying keyword listings in the search engines has become a widely used and effective method of advertising your products and services online. For businesses with a website and a national audience, this approach makes most sense. It allows you to put your message in […]

Writing Content for your Website and the Search Engines

When we’re designing websites at Dynamics Online, the site’s content factors as much into our development strategy as does the site’s appearance. The increased popularity of Flash animation and the advent of CSS (cascading style sheets) have made it easier for designers to create attractive websites, but it’s important to also keep in mind how […]

Turning Search Engine Misses into Hits

Have you ever clicked a site listing on the search results in Google or Yahoo only to find a “404 Error – Page Not Found” message? Of course you have! How would you know if the destination site no longer exists, or if that particular web page address (URL) is no longer supported? You don’t […]

The Importance of Links

By Andrea Greene, Internet Marketing Specialist Often when considering how to raise a website’s rankings in the search engines, one crucial factor is overlooked: Links. Search engines have become flooded with websites vying for top placement and many are utilizing unconventional ways to get there. Now, the search engines rely more on page content and […]