As a digital marketer, one of the most fundamental strategies in any of your campaigns is targeting. Who do you want to see the ad and ideally make a purchase or request more information? Thanks to the intelligent (and what some consider creepy) machinations of Google, ad targeting can be set to very diverse and specific […]
https://www.dynamicsus.com/wp-content/uploads/DO-logo-700.png00Anthony Mahramushttps://www.dynamicsus.com/wp-content/uploads/DO-logo-700.pngAnthony Mahramus2013-12-04 15:51:002014-09-03 16:25:03The Most Common Mistake When Setting Up Your Remarketing Campaign
November has long been one of my favorite months. I like the cold, I like football and hockey, and I like having a moustache. Yeah, I’m that guy. The problem is that my wife prefers a full beard, so that’s what I have for 11 months out of the year. In November, however, I get […]
By now you have certainly heard how a balky website (healthcare.gov) is keeping uninsured Americans from their health insurance coverage. It’s interesting how, in a few short years, we have come to expect that a website visit is the only way to learn about a product or service and make a purchase. (For the record, […]
https://www.dynamicsus.com/wp-content/uploads/DO-logo-700.png00Bruce Newburgerhttps://www.dynamicsus.com/wp-content/uploads/DO-logo-700.pngBruce Newburger2013-10-24 14:49:112013-10-24 14:49:11Now We Can’t Get Healthcare Without a Website?
Skeuomorphism in web design is the emulation of objects in the physical world within a graphic user interface. The argument for this style of interface design, which has been a popular trend for several years, is that if the look of real world devices or objects are represented realistically in a digital interface, people will have […]
https://www.dynamicsus.com/wp-content/uploads/DO-logo-700.png00Dave Cintronhttps://www.dynamicsus.com/wp-content/uploads/DO-logo-700.pngDave Cintron2013-10-17 16:47:292013-10-17 16:47:29Web Design Trends: Skeuomorphism is Out, Flat is In
On September 26th, the Beachwood B2B Show set up shop once again at Corporate College for a day full of networking and good eats. Being my first time at the event, I learned something that has been essential to our success as a company: even though the Internet Age can allow you to work with […]
https://www.dynamicsus.com/wp-content/uploads/DO-logo-700.png00Anthony Mahramushttps://www.dynamicsus.com/wp-content/uploads/DO-logo-700.pngAnthony Mahramus2013-10-03 18:24:362013-10-03 18:24:36DEBRIEF: The 2013 Beachwood B2B Show
Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]
The website development landscape has changed a bit since I last tackled this issue. Many websites are now built on content management systems like WordPress that do technically store all page content in a database. This differs from a traditionally “static” website where the page content resides in individual HTML files. Although content-managed sites store […]
https://www.dynamicsus.com/wp-content/uploads/DO-logo-700.png00Bruce Newburgerhttps://www.dynamicsus.com/wp-content/uploads/DO-logo-700.pngBruce Newburger2013-08-27 13:27:402013-08-27 13:27:40When to Use a Database in Website Development
In speaking with our clients, I often hear the following: “I just Googled one of our keywords and none of our ads showed up! What is my budget going towards, anyway?” This is a perfectly reasonable question. If you’re dedicating a decent budget to Search Engine Advertising (SEA) on Google, shouldn’t your ads always show up? While […]
On a normal day, I’m not the one to be discussing social marketing here at Dynamics Online. But while at E3 2013 in Los Angeles back in June, I came across one of my favorite uses of social media yet. Nintendo used the show to promote the wide array of games coming to their Wii […]
Content marketing has been my M.O. since I was 19, before I knew it was called content marketing. I’d become disillusioned with college after my freshman year when I realized what a hoax a college education has become, and started a personal blog to launch vengeful tirades against the institution, sticking it regularly to the […]
The Most Common Mistake When Setting Up Your Remarketing Campaign
As a digital marketer, one of the most fundamental strategies in any of your campaigns is targeting. Who do you want to see the ad and ideally make a purchase or request more information? Thanks to the intelligent (and what some consider creepy) machinations of Google, ad targeting can be set to very diverse and specific […]
Movember at Dynamics Online
November has long been one of my favorite months. I like the cold, I like football and hockey, and I like having a moustache. Yeah, I’m that guy. The problem is that my wife prefers a full beard, so that’s what I have for 11 months out of the year. In November, however, I get […]
Now We Can’t Get Healthcare Without a Website?
By now you have certainly heard how a balky website (healthcare.gov) is keeping uninsured Americans from their health insurance coverage. It’s interesting how, in a few short years, we have come to expect that a website visit is the only way to learn about a product or service and make a purchase. (For the record, […]
Web Design Trends: Skeuomorphism is Out, Flat is In
Skeuomorphism in web design is the emulation of objects in the physical world within a graphic user interface. The argument for this style of interface design, which has been a popular trend for several years, is that if the look of real world devices or objects are represented realistically in a digital interface, people will have […]
DEBRIEF: The 2013 Beachwood B2B Show
On September 26th, the Beachwood B2B Show set up shop once again at Corporate College for a day full of networking and good eats. Being my first time at the event, I learned something that has been essential to our success as a company: even though the Internet Age can allow you to work with […]
How Google’s Keyword Changes Affect You
Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]
When to Use a Database in Website Development
The website development landscape has changed a bit since I last tackled this issue. Many websites are now built on content management systems like WordPress that do technically store all page content in a database. This differs from a traditionally “static” website where the page content resides in individual HTML files. Although content-managed sites store […]
What’s the Quality, Kenneth?
In speaking with our clients, I often hear the following: “I just Googled one of our keywords and none of our ads showed up! What is my budget going towards, anyway?” This is a perfectly reasonable question. If you’re dedicating a decent budget to Search Engine Advertising (SEA) on Google, shouldn’t your ads always show up? While […]
Mission Accomplished, Nintendo
On a normal day, I’m not the one to be discussing social marketing here at Dynamics Online. But while at E3 2013 in Los Angeles back in June, I came across one of my favorite uses of social media yet. Nintendo used the show to promote the wide array of games coming to their Wii […]
The “Decline” of Content Marketing
Content marketing has been my M.O. since I was 19, before I knew it was called content marketing. I’d become disillusioned with college after my freshman year when I realized what a hoax a college education has become, and started a personal blog to launch vengeful tirades against the institution, sticking it regularly to the […]