3 Steps to Maximize Social Media Effectiveness

Social media marketing is a hot topic among marketers and business owners. The attention is well deserved. According to a Pew Research study, 76 percent of online adults use at least one social media platform. The same study also reported that men and women tend to use social media at a similar rate. The Google […]

Dynamics Online Sponsors Beachwood Beachwood Chamber of Commerce Luncheon

The Beachwood Chamber of Commerce connects business professionals with the local community.  Dynamics Online sponsored January’s Beachwood Chamber of Commerce Luncheon. The event drew a crowd of local and regional business professionals from a variety of industries. Bruce Newburger, President of Dynamics Online, spoke about the company’s involvement with the greater Beachwood community. In the […]

Meet the Staff: Ray Kirsch, Internet Marketing Strategist

What happens when you combine a musician and search engine marketer? Me. My name is Ray Kirsch. I recently joined the Dynamics Online team as the Internet Marketing Specialist. I attended Cleveland State University where I earned my Bachelors of Business Administration and majored in marketing. Prior to joining Dynamics Online, I worked with local […]

Beachwood Magazine Features Bruce Newburger & Father

Beachwood magazine, an annual supplement to Cleveland magazine, published an article profiling Dynamics Online president Bruce Newburger and his father, John Newburger, focusing on their roles in the local business community. Read article Generations of Success from Beachwood magazine.    

The Importance of Drip Campaigns in Your Email Marketing

Lead nurturing has become one of the most powerful tools at the modern marketer’s disposal. Using inbound marketing tactics like social media, content marketing, search engine optimization and email campaigns, we’re able to influence buyer behavior in ways never before thought possible. The most effective marketing tactic in this inbound marketing repertoire is, above and away, […]

Powerful Data Structuring in WordPress Website Design

The design benefits of WordPress are well known: off-the-shelf design templates (themes), blogging, easy page building and content editing that’s as simple as editing your Facebook profile. But a very powerful and mostly unknown data structuring tool lurks just beneath the surface, and unleashing its power can be the key to effective structuring of a […]

Sample Content Marketing Timeline for Small Business – Month Three

This is the third part of our content marketing timeline series for small businesses. If you haven’t read the other two parts yet, here’s month one and here’s month two. By this point in your content marketing strategy (month three), you’re starting to get the hang of things: Your blog posts are starting to develop […]

Sample Content Marketing Timeline for Small Business – Month Two

If you read last month’s article, we laid out the first month’s worth of activities to jumpstart a content marketing campaign – this is especially handy if you’re a small business owner with little time to spend outside of your normal work activities. We’ve done much of the up-front planning so you don’t have to, […]

Sample Content Marketing Timeline for Small Business – Month One

If you’re a small business or non-profit organization, chances are you’re working with a limited budget. In addition, you have little time to dedicate to activities outside your normal realm of operations, which likely doesn’t include content marketing – even though you wish it could. If this sounds like your situation, this article is right […]

Is Your Online Store Open to Mobile Shoppers?

Good location. Ample parking. Inviting layout. Retailers do everything they can to make sure as many people as possible have access to their store. Unfortunately, many online retailers are still neglecting a very large (and quite important) category of consumers: mobile shoppers. A cleanly designed website won’t appeal to those shopping on their mobile phone […]