On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more […]
How to Promote Products in Search Engines
Using SEO to Promote Products in Search Engines
Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products.
Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost […]
Local Map Optimization: How to Rank Your Business Higher in Google
Guide to Improve Google Maps Rankings
What Is Local Search Engine Optimization?
Local SEO focuses on improving search result rankings within specific geographic locations.
If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location.
The prime local search ranking real estate is […]
Google AdWords Labels Go Green
AdWords Labels Are Officially Turning Green
After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results.
One would think the green color increases ad blindness – […]
2016 Google Summit Keynote Review: 6 Main Points
Review of Google’s 2016 Performance Summit Keynote
Google held its Summit Keynote on May 24th, 2016. Below are six things we learned.
Mobile Is Serious Business
We all knew Google was in love with mobile; they officially got married at the summit.
According to Sridhar Ramaswamy, Vice President of Ads & Commerce at […]
Hosted Ecommerce Solutions: Shopify, Woocommerce & Bigcommerce
Choosing A Hosted Ecommerce Solution for Your Business
It’s easier than ever to open an e-commerce store for online sales, no matter whether you’re adding shopping to your current site or building a new one.
The two options we typically suggest to our clients are hosted cart systems such as Shopify […]
Why You Need A Mobile Friendly Website in 2016
Yes, It’s Time to Upgrade Your Website
Have you been traveling to a new city and Googled on your iPhone to find a nearby restaurant? Or maybe movie times, concert dates, or good recipes for tonight’s dinner?
You’re not alone. An increasing percentage of website visitors are using a mobile device, […]
How to Use Instagram for Business in 2016
Instagram is used by 26 percent of adults on the internet. Majority of users are ages 18-29, glued to their phones and heavily engaged. Instagram reports that a total of 80 Million photos are shared each day.
That’s a lot of opportunity.
Instagram for Business in 2016: Getting Started
Instagram is a […]
3 Steps to Maximize Social Media Effectiveness
Social media marketing is a hot topic among marketers and business owners.
The attention is well deserved.
According to a Pew Research study, 76 percent of online adults use at least one social media platform. The same study also reported that men and women tend to use social media at a […]
Dynamics Online Sponsors Beachwood Beachwood Chamber of Commerce Luncheon
The Beachwood Chamber of Commerce connects business professionals with the local community.
Dynamics Online sponsored January’s Beachwood Chamber of Commerce Luncheon. The event drew a crowd of local and regional business professionals from a variety of industries.
Bruce Newburger, President of Dynamics Online, spoke about the company’s involvement with the greater […]