Is your website contact form hurting your business? You might not even know it! A study by Washington State University found that nearly half of all contact forms are never even filled out. And, even more surprisingly, businesses that include a contact form on their website earn twice as much revenue as those that don’t. So, what’s the problem? Some of the major mistakes we see with a lot of contact forms include:
- Hard to fill out
- Too long
- Not visually engaging
- Requires too much information
Improved web forms lead to faster completion times, fewer form submission trials, and fewer eye movements, resulting in a better user expereince. Keep reading for more details on how to make your contact forms work for you!