If you’re a small business or non-profit organization, chances are you’re working with a limited budget. In addition, you have little time to dedicate to activities outside your normal realm of operations, which likely doesn’t include content marketing – even though you wish it could. If this sounds like your situation, this article is right […]
Penguin 2.0 brought on quite a few changes over the past few months that affected large, high-profile companies, small, “off-the-radar” companies, and mid-sized companies like the ones we here at Dynamics represent. Like many of the strategies we implement that are consistently proven and trustworthy, we stuck to our guns and didn’t jump on the […]
Cost-per-click bidding is the core of online advertising. It offers a way to set defined budgets for your ad spend and measure customer engagement in ways previously unimaginable. Leveling the Playing Field The easiest way to understand cost-per-click (CPC) bidding is to picture an auction that happens in a microsecond. On a Google search results page, […]
For the past week Facebook has been stealing a page out of Apple’s playbook: creating tons of hype over a new roll-out. And everybody who’s anybody in social media – and people like me who aren’t – has been hypothesizing about Facebook’s big announcement. All signs seemed to point toward a new development regarding search. Well, […]
Greetings! I am delighted to be writing my first post as the newest member of the Dynamics Online team. As the Internet Marketing Strategist, my job is two-fold: 1) successfully plan, implement, and track Pay Per Click (PPC) online advertising campaigns and 2) maintain email marketing campaigns for our wide range of clients. As you […]
AdWords is Google’s platform for paid search marketing (PPC). AdWords appear at the top, sides, and bottom of a search result page on Google (as well as on various other Google sites). Where the normal Google listings are free and ranking is determined organically by the content of your site, AdWords customers simply pay for […]
Hi, Keith here. I’m the director of Search Engine Optimization at Dynamics Online. If you want to improve your website’s performance on search engines, I’m the one to talk to. Here are some facts you might not know about me: I have been with Dynamics Online since 2008. I’m married to my beautiful wife Kristy. […]
That handsome fellow there is me, JD Drake. I am the Manager of Social Networking here at Dynamics Online. If you ever have any questions about how to engage and connect with your audience through Facebook, Twitter, LinkedIn, Foursquare, or any of the other various social networks out there, I’m the one to talk to. […]
Internet marketing is ever changing. Major players like Google are constantly developing new tools and opportunities for businesses to utilize to better reach the right audience and be found by those that are searching for them. Taking advantage of emerging search engine marketing opportunities can make your business stand out among the competition. This week […]
Below is a brief glossary of terms that are commonly used with pay-per-click and search engine marketing campaigns. Google AdWords – Google’s Paid Search Program Keywords – The keywords selected for a pay per click campaign include targeted words and phrases that will bring qualified leads to your website based on what users’ are searching […]
