Google AdWords Label Update: When Less Green Is More Green

Google Updates Green Ad Labels…Again
Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues […]

Google AdWords Expanded Text Ad Character Limits & Tips

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more […]

How to Promote Products in Search Engines

Using SEO to Promote Products in Search Engines
Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products.

Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost […]

Local Map Optimization: How to Rank Your Business Higher in Google

Guide to Improve Google Maps Rankings
What Is Local Search Engine Optimization?
Local SEO focuses on improving search result rankings within specific geographic locations.

If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location.

The prime local search ranking real estate is […]

Google AdWords Labels Go Green

AdWords Labels Are Officially Turning Green
After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results.

One would think the green color increases ad blindness – […]

2016 Google Summit Keynote Review: 6 Main Points

Review of Google’s 2016 Performance Summit Keynote

Google held its Summit Keynote on May 24th, 2016. Below are six things we learned.
Mobile Is Serious Business
We all knew Google was in love with mobile; they officially got married at the summit.

According to Sridhar Ramaswamy, Vice President of Ads & Commerce at […]

Hosted Ecommerce Solutions: Shopify, Woocommerce & Bigcommerce

Choosing A Hosted Ecommerce Solution for Your Business

It’s easier than ever to open an e-commerce store for online sales, no matter whether you’re adding shopping to your current site or building a new one.

The two options we typically suggest to our clients are hosted cart systems such as Shopify […]

Why You Need A Mobile Friendly Website in 2016

Yes, It’s Time to Upgrade Your Website
Have you been traveling to a new city and Googled on your iPhone to find a nearby restaurant? Or maybe movie times, concert dates, or good recipes for tonight’s dinner?

You’re not alone. An increasing percentage of website visitors are using a mobile device, […]

How to Use Instagram for Business in 2016

Instagram is used by 26 percent of adults on the internet. Majority of users are ages 18-29, glued to their phones and heavily engaged. Instagram reports that a total of 80 Million photos are shared each day.

That’s a lot of opportunity.
Instagram for Business in 2016: Getting Started
Instagram is a […]