Cost-per-click bidding is the core of online advertising. It offers a way to set defined budgets for your ad spend and measure customer engagement in ways previously unimaginable. Leveling the Playing Field The easiest way to understand cost-per-click (CPC) bidding is to picture an auction that happens in a microsecond. On a Google search results page, […]
Greetings! I am delighted to be writing my first post as the newest member of the Dynamics Online team. As the Internet Marketing Strategist, my job is two-fold: 1) successfully plan, implement, and track Pay Per Click (PPC) online advertising campaigns and 2) maintain email marketing campaigns for our wide range of clients. As you […]
Hi, Keith here. I’m the director of Search Engine Optimization at Dynamics Online. If you want to improve your website’s performance on search engines, I’m the one to talk to. Here are some facts you might not know about me: I have been with Dynamics Online since 2008. I’m married to my beautiful wife Kristy. […]
Today we conclude our week-long look at a few new features Google has begun to roll out over the past few weeks, and how you can use them to enhance your search engine marketing. Previously we looked at Google Instant Preview and Google Places Tags. Today we will look at a new feature available as an […]
All this week we are taking a look at a few new features Google has begun to roll out over the past few weeks, and how you can use them to enhance your search engine marketing. Previously we looked at Google Instant Preview. Today we will look at a new feature available as a part […]
Below is a brief glossary of terms that are commonly used with pay-per-click and search engine marketing campaigns. Google AdWords – Google’s Paid Search Program Keywords – The keywords selected for a pay per click campaign include targeted words and phrases that will bring qualified leads to your website based on what users’ are searching […]
