If you read last month’s article, we laid out the first month’s worth of activities to jumpstart a content marketing campaign – this is especially handy if you’re a small business owner with little time to spend outside of your normal work activities. We’ve done much of the up-front planning so you don’t have to, […]
If you’re a small business or non-profit organization, chances are you’re working with a limited budget. In addition, you have little time to dedicate to activities outside your normal realm of operations, which likely doesn’t include content marketing – even though you wish it could. If this sounds like your situation, this article is right […]
Content marketing has been my M.O. since I was 19, before I knew it was called content marketing. I’d become disillusioned with college after my freshman year when I realized what a hoax a college education has become, and started a personal blog to launch vengeful tirades against the institution, sticking it regularly to the […]
How can you make your content link-worthy? Per my previous post, Link Building – Should I Do it?, you need to make sure your content has one, two or (ideally) all of the following attributes: Unique Well organized Viral Timely Resourceful Outside the box For the sake of structure let’s hammer these out one by […]
~Dramatis Personae~ SEO as: The First King Social as: A Would-Be Usurper Content as: A Lumbering Giant and Kevin Costner as: Kevin Costner I have written you a play. This play, full of drama, murder, betrayal and romance, takes place in a strange, far-off land called the Internet. This “Internet” is populated with myriad creatures […]
