Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]
Penguin 2.0 brought on quite a few changes over the past few months that affected large, high-profile companies, small, “off-the-radar” companies, and mid-sized companies like the ones we here at Dynamics represent. Like many of the strategies we implement that are consistently proven and trustworthy, we stuck to our guns and didn’t jump on the […]
How can you make your content link-worthy? Per my previous post, Link Building – Should I Do it?, you need to make sure your content has one, two or (ideally) all of the following attributes: Unique Well organized Viral Timely Resourceful Outside the box For the sake of structure let’s hammer these out one by […]
In a nutshell, responsive design uses a single URL to display content in a viewing format that is automatically optimized to look best on the viewer’s device: laptops, tablets, mobile phones or future devices yet to be created (in layman terms: no matter the size of your viewing window, the site will adjust accordingly and […]
~Dramatis Personae~ SEO as: The First King Social as: A Would-Be Usurper Content as: A Lumbering Giant and Kevin Costner as: Kevin Costner I have written you a play. This play, full of drama, murder, betrayal and romance, takes place in a strange, far-off land called the Internet. This “Internet” is populated with myriad creatures […]
I hope by now you’ve seen the Ohio State University half-time show from last Saturday’s game against Nebraska. A brilliant move on the band director’s part, the marching band played the tunes of our favorite video games, including Mario, Tetris and Pac-Man, and coupled them with amazing formations where the band morphed into images from […]
Hi, Keith here. I’m the director of Search Engine Optimization at Dynamics Online. If you want to improve your website’s performance on search engines, I’m the one to talk to. Here are some facts you might not know about me: I have been with Dynamics Online since 2008. I’m married to my beautiful wife Kristy. […]
When doing SEO on your own website or with an agency, there are 2 main elements that need to be in place before you start the optimization process: goals and a method to track them. Goals are simply what you want your site or campaign to accomplish. For ecommerce websites the goal is typically a […]
Don’t cannibalize your keywords. Keyword Cannibalization is actually more common than you think and it usually happens by accident. Cannibalization occurs when multiple pages are optimized for the same keyword. This causes those pages to compete with each other for search engine rank. To avoid this, optimize one page for one keyword. This will yield […]
Improve Search Engine Rankings: Top 10 Tips Recap of Top 5 Tips: 1. Optimize Images 2. Optimize Videos 3. Optimize Press Releases 4. Optimize your Blog 5. Optimize your Social Media 6. Submit Your Site to Local Business Listings – These are the group of links that appear next to the image of a map when […]
