Internet Marketing Principles
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KNOW YOUR OBJECTIVES
Being
online to appear progressive is as good a reason as any, but any
accomplishment beyond that takes time, planning and targeted promotions. |
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DO SOMETHING ONLINE THAT CAN'T BE DONE OFF-LINE
Even a website version of your brochure can add up-to-the-minute news, links,
interactivity, sounds, voice-overs or some customizing feature that can't
be matched in print. |
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JUST BEING THERE ISN'T ENOUGH
Like
any new venture, a website needs promotion in print, advertising, press,
direct mail, newsletters, tradeshows, word of mouth, directory listings,
and more.
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DON'T EXPECT YOUR WEBSITE TO BE PROFITABLE
Most
tradeshow exhibits aren't profitable either. Like an exhibit, your website
can raise your profile, generate goodwill, strengthen existing business
relationships, and collect and qualify sales leads. |
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BASE YOUR ONLINE BUSINESS ON YOUR OFF-LINE BUSINESS
Creating a new venture specifically for the Web is a risky proposition. View the
Web as an extension of your current business procedures and relationships.
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IMPRESS, DON'T DAZZLE
Visitors
judge your website for its usefulness to them, not its technical or
graphical achievements. Having a list of related online resources is a
much better inducement to return than is an unrelated animated graphic. |
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