Brennan Heating & Cooling, Inc. has been offering trusted HVAC repair, installation, and maintenance to Northeast Ohio residents since 1977. But just like the systems they set up and service, they felt their website was in need of a tune-up in 2025.

Like a solid HVAC system, there are various site components that should be regularly inspected and optimized. For Brennan, Dynamics Online worked on the following to make sure their message was being delivered cleanly and efficiently.

1. Web Platform – To make sure their website was mobile-friendly and easily updatable, we moved it over from static HTML to the WordPress content management system. This allowed us to take advantage of the numerous third-party plugins built to optimize display, functionality, and performance, and made it easier for the client to make their own updates going forward.
2. Visual Impact – The new site design remained consistent with the previous design and usage of Brennan’s branded logo and colors. We did, however, clean up the overall layout, and we worked with the client to obtain newly licensed photos and videos to better convey Brennan’s service levels to their target audiences.
3. Message Clarity – Of course, a website’s efficiency doesn’t matter if there’s no one there to take advantage. We therefore took the opportunity to optimize the site’s text and meta content, using the latest Google algorithms to enhance searchability for terms relevant to their target audience and service region.
4. Contact Options – And once that audience has been reached, it’s important to make it easy for them to request service. We ensured Brennan’s contact form is easily reachable and quickly filled out. Likewise, the company’s contact information is conveniently placed on every page of the site.

How long has it been since your website has had a tune-up? In many cases, optimizing these or other items on the checklist are all that’s necessary to get the site working at peak performance again.

If you feel your website may be in need of visual, performance, or SEO maintenance, feel free to contact Dynamics Online for a quick inspection!