A Website Refresh for a Refreshing Treat
East Coast Custard—a popular chain of frozen custard shops in the greater Cleveland, Ohio area—has a been a client of ours since we took over maintenance of and design work for their website in 2017. By 2025, however, their original site structure was beginning to show its age. And with the grand reopening of their renovated Lyndhurst, Ohio, location this summer, it was time to relaunch their website, as well.
Dynamics Online worked with them to address various items with the website. Their previous flavor calendar system was awkward to update and wasn’t optimized for mobile display. Store location and hours updates had to be made in multiple places that were hard to access. The initial design no longer reflected the brand’s colors. Most importantly, the original WordPress theme was no longer being updated by its developer, and was not fully compatible with recent WordPress, plugin, and hosting updates.
We worked with East Coast Custard to select and convert the site to a new theme, then went through the site to address any outdated content and implement new, advanced features where necessary. The result is a site that retains the East Coast Custard branding and legacy, but is now updated with new content and location photography that’s optimized for mobile display and simpler client-side updates.
We invite you to visit the new website, then be sure to stop by any of their five locations to try out what Cleveland Magazine considers “one of Northeast Ohio’s Best Ice Cream Shops.”




