Kirk Hiner is celebrating his 20th year with Dynamics Online. Here are a few insights from him.

How would you sum up what you do at Dynamics?

As vice president of client services, I work with our clients to determine their online needs and assist our team in providing efficient, effective solutions, be it with site planning/building or ongoing maintenance. I also match up and implement shopping cart functionality for our clients in need of e-commerce services.

What are a few of your favorite features on the websites we have designed?

One of our newest e-commerce sites—thegiftedtree.com—needed an “instant delivery” e-card option that was not available through Woocommerce. I identified a plugin that came close to providing the full functionality we needed, then worked with the original developers and ultimately our own programmer to customize it to match our client’s specific requests. I was happy with the way that turned out. I also enjoyed the process of tying the content provided at NAEPC.org into a mobile app that’s available for download via the App Store and Google Play.

What is a memorable innovation in website design in the last few years?

Responsive design. Being able to build a site once and have it automatically adjust the presentation based on the viewer’s screen size is a wonderful thing. And it’ll sound weird now, but hosted video servers are great, too. The process of optimizing, uploading and displaying a video before was ridiculously tricky and complex. Now, you just upload it to YouTube or Vimeo and paste in the embed code.

What are some of your interests outside of work?

I love to write, so I actively seek out ways to keep that going. I currently write for BESTAppleTV.com and PureNintendo.com, and I balance those out with fiction. I also maybe spend too much time playing video games and not enough time kayaking, hiking and going to concerts.

What tech gadget would you improve on, and how?

Honestly, I’d prefer we remove some of the tech from gadgets that don’t need it (my iPhone notwithstanding). I guess that makes me “an old,” as my kids would say.

What music might you listen to on any given day on your drive to work?

My commute takes around an hour on most days, so I prefer to listen to more upbeat, fun stuff that curbs road rage. Lately, that’s The Struts, but the bands in heaviest rotation are my three favorites: Queen, Shonen Knife, and The Fratellis.