Dynamics Online has launched a new website for Parker Life —a New Jersey-based aging services organization with over 115 years’ experience in award-winning elder care. The launch included development and implementation of a brand new WordPress site using content from their previous CMS: Kentico. The switch to WordPress makes content edits much easier for the staff to accomplish.
We consulted on the application of Parker Life’s rebranding, then developed a site that simplified the organization and layout of information for quick and easy usability. The new site includes an updated color palette, messaging, and imagery that will help Parker maintain its position as an award-winning and standard-setting pioneer of inclusive aging services and long-term care residences, and a national thought leader on the conversation around aging in America.
Our team has also enhanced the SEO for the website to improve Parker Life’s visibility in search results.