Establishing an off-site SEO strategy is just as important (if not more important) as the one you implement on your site. The goal is to help search engines understand what type of content is on your site based on the way other sites interact with yours. Off-site SEO is much more difficult to dictate because unlike on-site SEO, you are relying on other people
Off-Site SEO Elements
Link Building – Increase your search engine rank with Link building, the process of getting other websites to link back to yours. These “inbound links” act as online references to search engines and thus weigh heavily in the search engine ranking algorithm.
Keyword Micro-Sites – Target specific keywords and attain higher search engine rank with keyword micro-sites. These are one page websites optimized for one specific key-phrase. We are able to craft very specific messages to particular audiences without disrupting or narrowing the message of the main site.