Search marketing is an essential element of any successful online marketing campaign. It can boost your search engine visibility, driving qualified visitors to your site through both organic and paid means. Search marketing includes:
Search Engine Marketing
- Search Engine Optimization – utilizes keywords and phrases for both on-page and off-page optimization, including website content, page titles, headers, meta descriptions and more
- Search Engine Advertising – focuses on purchasing keywords and phrases and driving visitors to dedicated landing pages with the content they’re looking for
- Website Ease of Use – are your visitors able to quickly and easily find the information they’re looking for? What’s keeping them from clicking that link, from filling out that lead form?
- Local Search – optimize local listings, map results and run extremely targeted local advertising campaigns across Google and Bing to establish a local presence