Search Engine Marketing

Website Promotion Services:

Search Engineering™(Search Engine Optimization)
Starting as low as $380!

Individualized strategy and preparation of your website to improve searchability and increase rankings for valuable keywords.

• Website traffic analysis.
• Competitive analysis and keyword research to generate a list of search terms to target.
• Review of website programming for optimal search engine visibility.
• Review and enhance keyword placement in website copy.
• Author customized page titles, Meta description and keyword tags.
• Create website sitemap and robots.txt file (if necessary.)
• Examine opportunities for online exposure through directories, social media sites, industry associations, blogs, etc.
• Customized ranking report to show keyword positioning in search engines for selected keywords, including competitive analysis.
• Website monitoring through Google Analytics (optional.)

Keyword Purchasing (Pay-Per-Click Advertising)
Starting as low as $100/month!

Customized keyword purchasing strategy to increase website exposure in the search engines and drive targeted visitors to your website with Pay-Per-Click
advertising (Google, Yahoo, MSN, Ask and more.)

• Research and identification of targeted keywords and phrases.
• Account creation and setup.
• Creative development and campaign launch.
• Conversion tracking and analysis.
• Campaign management and keyword bidding to effectively optimize budget for maximum clicks and/or conversions.
• Ad testing to increase conversions and/or CTRs (Click-Through-Rates.)
• Monthly reporting of clicks and costs.
• Local Keyword Purchasing (optional) - Geographically targeted to desired audience (cites, counties, states, etc.)

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