Learn From My Latest Near Scam Experience

I think of myself as pretty computer and internet savvy, so when I almost fell for a phishing scam last week I was shocked. It went down like this. I had placed an order through a well-known company and provided my phone number to get delivery updates. A few […]

Contact Form Conversion-Killer #1: Hard To Fill Out

Website forms are often an important part of the customer experience. The look of your contact form can affect how many people actually use it. Studies have shown that making sure a form looks and functions correctly can increase conversion rates by as much as 200 percent! A professional […]

Conversion-Killers with Contact Forms

Is your website contact form hurting your business? You might not even know it! A study by Washington State University found that nearly half of all contact forms are never even filled out. And, even more surprisingly, businesses that include a contact form on their website earn twice as […]

Small but Mighty – Using Micro Campaigns in Google Ads

“PPC? How much is that going to cost me?”

This is a common question I get whenever I start the discussion about paid online advertising. PPC, or Pay-Per-Click, is one of the tools a digital marketer uses to help companies build their brand, increase awareness, drive website traffic, produce leads, […]

Can You Grow Your Business During The COVID-19 Crisis?

Certainly, the hand sanitizer companies are doing well right now, but you too could find ways to capitalize on some unique opportunities to retain customers, increase market share, and grow the sales pipeline.

As cities lockdown and people are forced into isolation, one of their best friends becomes the Internet. […]