Change
in company identity. Obviously, changes in your organization's logo,
colors, mission or audience would dictate an equivalent change in website
design. This happens often when a company changes ownership or affiliation and
logos and colors need to match.
New
photography or printed literature. You may have created new content that
could be used to update your website. In most cases, website photos can be
greatly improved. It is likely important that your website design changes to
match to overall look and impression of any new literature. See TheLiberty.HeatherHill.org
for an example of a site we redesigned, after the assisted living facility was
built, to better correspond with the interior design and actual photos of the
facility.
Your
website is not attracting enough targeted visitors. There might be
mechanical reasons the site can't be found in search engines or linked to from
other sites. Avoid using frames and page redirects.
Your
website does not engage visitors. Consider adding interactive features
such as discussion forums, ask the expert forums, register-for-access content,
contests or quizzes. In particular, popup windows can immediately grab the
visitor's attention and lead them into some interactive feature. See www.HillAndThomas.com
to see an interactive quiz.
Competitors
launch better sites. Part of planning a website project is reviewing the
competition and producing something that stands out. Over time, others could
leapfrog your design or content and you need an update. See www.Abanaki.com for an
example of a website we freshened up in response to competitor sites.
Your
website does not seem "fresh." Remember that your site might not
seem fresh to you, but it's all new to first-time visitors. One quick way to
add some timeliness to your site is to add news headlines, either from news on
your site or third-party industry news feeds. Another way is to feature
upcoming events on your home page. See examples:
Your
website is getting bigger and hard to navigate. Consider adding a site map
or text search feature, two additional ways to navigate the same site. See
search features at:
If
you feel your site could benefit from a redesign or updating, contact Dynamics Online.
