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Internet
Marketing Tip of the Month
Bid
for Higher Search Engine Rankings!
September, 2001
By
Cassandra Tabora
Internet Marketing Specialist
Did
you have a #1 ranking in search engines for your key phrase but have now dropped
to #4 or #5? Do you think search engines put Featured Listings above your
listings just because those listings are most relevant to your search query? The
answer is "NO." The top 3 listings in the search engines AltaVista,
America Online Search, Lycos, Netscape, HotBot and Direct Hit, among others,
have paid to be there…and you can too!
Overture has recently become the "hot" place to buy your way to the
top of the major search engines. This service is for site owners looking to
aggressively promote their site. It is a pay-per-click service where the highest
bidder gets the highest ranked listing. There is a minimum bid of $0.10 per
click, per key phrase. For example, to achieve the number one listing for the
key phrase "fish
food," you would have to pay $0.49 each time a visitor clicks through
to your site For the key phrase "game
shark," you would pay $0.12
per click. Now you can compete head-to-head with even the "biggest
fish" in your industry. Who said search engine promotion was on an even
playing field? It has quickly become the most aggressive form of website
marketing.
Dynamics
Online aggressively manages Overture promotions with an initial budget of
$300 or more. We propose key phrases to bid, and then agree on a placement
strategy. We work closely with Overture to manage your ranking and
cost-per-click. For each month of participation in this program, we will send
you a comprehensive report showing how many times your site's listings were
clicked on for each key phrase you have chosen to bid.
Contact Dynamics Online for
more information on how we can begin aggressively promoting your site using
Overture
and major search engines.
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