AdWords is Google’s platform for paid search marketing (PPC). AdWords appear at the top, sides, and bottom of a search result page on Google (as well as on various other Google sites). Where the normal Google listings are free and ranking is determined organically by the content of your site, AdWords customers simply pay for that visibility at the top of a Google search that the site wants to be found for:
Here’s video from Google that explains how it works.
What can Dynamics Online do for you?
At Dynamics Online, we create paid search campaigns from scratch for Google, Yahoo and bing. We also help existing campaigns by consulting or by taking over the day-to-day management responsibilities. Below are some of the things we do to create and manage a proper search campaign:
Selecting targeted keywords that will bring qualified traffic to your site
Managing keyword bids to maximize your budget and optimize your ad placement
Creating targeted ads that will generate the highest click through rates
Selecting/Creating the proper landing pages that will maximize conversion rates
Reporting to you the success of your campaign
How do we report your success?
Dynamics Online provides all of our paid search clients with customized, detailed keyword reports on a monthly basis. Using reporting data such as click, lead and ROI tracking, we improve campaign performance, perform A/B testing, decrease cost and increase leads. We don’t simply believe in maximizing clicks, we believe in maximizing leads and sales.
Additionally, we continue to explore new marketing opportunities for Google, Facebook, and other paid search platforms as they release new features.
Our paid search specialists are hands on when it comes to management of paid search campaigns. Management includes any changes to the campaign, reporting, landing page development, ad copy, keyword research, and A/B testing to improve performance.
If you have any questions about creating a new Google AdWords campaign, or improving an existing one, we love to help. Email Keith Mayer at keith@dynamicsus.com or simply call us at (216)-292-4410
Keith Mayer, Director of Search Engine Optimization
Hi, Keith here. I’m the director of Search Engine Optimization at Dynamics Online. If you want to improve your website’s performance on search engines, I’m the one to talk to. Here are some facts you might not know about me:
I have been with Dynamics Online since 2008.
I’m married to my beautiful wife Kristy.
I’m a father to 5 month old Kacey and 2 year old Mac (he’s our 95 lb brown baby):
Kacey!
Mac!
I enjoy working around the house.
I enjoy going to breakfast with the whole fam, yes Mac even comes too (we site outside at Panera or Yours Truly).
I enjoy playing Fantasy Football (I won my league last year. How does losing feel, Tim?)
I enjoy walking with Mac every morning at 5:30am.
I went to Bowling Green State University. Go Falcons!
My favorite ice cream is chocolate & my favorite cookie is chocolate chip.
I’m very laid back and try not to stress out about anything.
That’s just the tip of the Keith iceberg. You can learn more about who I am & what I do by shooting me an email me at keith@dynamicsus.com or connecting with me on LinkedIn. I am always up for a good sports debate (just ask Kirk!)
That handsome fellow there is me, JD Drake. I am the Manager of Social Networking here at Dynamics Online. If you ever have any questions about how to engage and connect with your audience through Facebook, Twitter, LinkedIn, Foursquare, or any of the other various social networks out there, I’m the one to talk to.
I have been a part of the Dynamics Online team for a little over a year now. In addition to helping our clients learn how to navigate the world of social networks, I also manage search engine marketing campaigns for our clients. Using tools like Google AdWords and Microsoft AdCenter, I manage pay-per-click campaigns to ensure that our clients are visible on search engines for the search terms relevant to them. I enjoy working directly with our clients to determine the perfect set of keywords that increase web traffic and (more importantly) increase sales/leads.
But enough about what I do (you can always email me if you would like to learn more), let’s talk more about ME. Here are some JD fun facts you might not know:
I was raised in North Canton, OH – the former home of Hoover vacuum cleaners.
In high school I wrote one short play & co-wrote a full-length musical that was performed by my fellow students.
I went to Ithaca College to earn a Bachelor’s Degree in Television/Radio production and scriptwriting.
I spent some time living in Los Angeles working on TV shows including ‘Malcolm in the Middle’ and ‘Boston Public.’
Northeast Ohio became my home yet again in 2005, when I moved to Cleveland to earn a Master’s Degree in Communications Management – Public Relations from John Carroll University.
I currently live in Shaker Heights, OH with my wife (and 1 cat).
I have worked with a wide range of companies, including non-profits, B2B, and B2C companies, to create unique social media strategies and empower staff to use these tools to grow their business and increase brand awareness.
I’m always willing to debate music & movies; both of which happens frequently at our office.
One of my favorite bands is Wilco. I have seen them in concert almost a dozen times, in over 7 different states.
I have always rooted for Cleveland sports, so if you come visit, please leave your Terrible Towel at the door.
Want more JD Fun Facts (you can never have too many)? You can learn more about who I am & what I do by following me on Twitter @JDDrake or simply email me at jd@dynamicsus.com.
Internet marketing is ever changing. Major players like Google are constantly developing new tools and opportunities for businesses to utilize to better reach the right audience and be found by those that are searching for them. Taking advantage of emerging search engine marketing opportunities can make your business stand out among the competition. This week we will look at three new features Google has begun to roll out, and how you can use them to enhance your search engine marketing. First up:
Google Instant Preview
Recently, Google introduced Google Instant, redefined how their search results can be displayed to the user by auto completing search results as they type .
With Google Instant Preview, you can now view a visual preview of your search results. Next to each organic search result is a magnifying glass icon. Clicking once on the magnifying glass opens up a small preview image of the web page listed. Relevant keywords the user has searched for are highlighted in bold on the preview.
Google Instant Preview reinforces that the look of your website is just as important as the content of the site. A user can now look at your site and decide whether or not you offer what they need without even visiting your site. Having a clean, appealing website with relevant keywords has always been important in Search Engine Marketing, but now not having a well designed site may even decrease traffic to the site. If it has been a while since you have taken a close look at how your website is designed and optimized, it might be worth your while to take a second look.
Check out this video demonstrating how Google Instant Preview works:
Below is a brief glossary of terms that are commonly used with pay-per-click and search engine marketing campaigns.
Google AdWords – Google’s Paid Search Program
Keywords – The keywords selected for a pay per click campaign include targeted words and phrases that will bring qualified leads to your website based on what users’ are searching on Google and other search engines.
Ad Groups – Similarly themed groups of keywords and ads; one PPC campaign can have multiple ad groups.
Match Type – Four keyword match types are used by Google to determine which searches, in relation to a campaign’s keyword list, can trigger your ads:
Broad Match – Allow your ad to show on similar phrases, general or specific, that at least include part of your keyword.
Phrase Match – Your ad will appear when the user searches at least the exact keyword or phrase as well as any other adjectives, modifiers, or details before or after the search term.
Exact Match – Your ad will appear when users enter only the exact keyword or phrase.
Negative Match – A negative keyword is a keyword you want to ensure that your ads DO NOT appear for.
Impressions – The number of times an ad appears on a search results page. There is generally no charge for impressions.
Clicks – The number of actual clicks on an ad. This is when you are charged.
CTR – Stands for click through rate, a percentage determined by dividing the number of clicks by the number of impressions.
Cost per click – The average cost of a click on an ad. The cost per click varies by keyword.
Avg Position – The average position of a PPC ad on a search engine results page. 10-12 ads generally appear on a regular Google search results page.
Example PPC Advertisement
Ad Title – The ad title is the headline of a PPC ad. This is the clickable portion of the ad.
Ad Description – The two sentence sales pitch/detail for an ad.
Display URL – The basic parent URL for an ad.
Landing Page – The landing page is the page that a PPC ad directs users to once they click on an ad. The landing page can be any website within the display URL’s site. The best landing pages are highly targeted to the ads and keywords.
If you have any questions about any PPC terms or general pay-per-click marketing campaigns, e-mail JD Drake at jd@dynamicsus.com.
This is a test to determine if a non-related website hyperlink can provide benefit to another site. The keyword we are optimizing for is Home Office Furniture.
