The Truth About Facebook Ads

Facebook Advertising Myths & Facts To some, Facebook is a place to share photos and keep in touch with friends and family. For smart business people, it is an advertising platform, and a lucrative one at that. Facebook knows so much about numbers, and that results in much better ad targeting. Business owners should not […]

How to Use Instagram for Business in 2016

Instagram is used by 26 percent of adults on the internet. Majority of users are ages 18-29, glued to their phones and heavily engaged. Instagram reports that a total of 80 Million photos are shared each day. That’s a lot of opportunity. Instagram for Business in 2016: Getting Started Instagram is a great place to […]

3 Steps to Maximize Social Media Effectiveness

Social media marketing is a hot topic among marketers and business owners. The attention is well deserved. According to a Pew Research study, 76 percent of online adults use at least one social media platform. The same study also reported that men and women tend to use social media at a similar rate. The Google […]

Mission Accomplished, Nintendo

On a normal day, I’m not the one to be discussing social marketing here at Dynamics Online. But while at E3 2013 in Los Angeles back in June, I came across one of my favorite uses of social media yet. Nintendo used the show to promote the wide array of games coming to their Wii […]

Facebook Introduces Graph Search

For the past week Facebook has been stealing a page out of Apple’s playbook: creating tons of hype over a new roll-out. And everybody who’s anybody in social media  – and people like me who aren’t – has been hypothesizing about Facebook’s big announcement. All signs seemed to point toward a new development regarding search. Well, […]

Kings and Princes of the Internet

~Dramatis Personae~ SEO as: The First King Social as: A Would-Be Usurper Content as: A Lumbering Giant and Kevin Costner as: Kevin Costner I have written you a play. This play, full of drama, murder, betrayal and romance, takes place in a strange, far-off land called the Internet. This “Internet” is populated with myriad creatures […]

The OSU Marching Band Magnificent Marketing Analogy

I hope by now you’ve seen the Ohio State University half-time show from last Saturday’s game against Nebraska. A brilliant move on the band director’s part, the marching band played the tunes of our favorite video games, including Mario, Tetris and Pac-Man, and coupled them with amazing formations where the band morphed into images from […]

Does Your Company Have a Social Media Policy?

This past Sunday the Cleveland Plain Dealer published their annual Northeast Ohio’s Top Workplaces report. It is an in-depth section, and it is encouraging to see so many growing companies and emerging industries here in Northeast Ohio. While looking through the section, one article in particular caught my eye: Many Top Businesses Still Lack Social […]

Facebook Timeline for Business Pages

If you have spent any time on Facebook in the past two months, you may have seen Facebook’s new profile and page layout that they are calling Timeline. The new layout is one of the largest changes to the social network in several years and will affect how you use Facebook to engage with your […]

‘Mad Men’s’ Don Draper Pitches the New Facebook Timeline

In the coming weeks, you will notice some major changes coming to your Facebook profile. Facebook is rolling out what it is calling “Timeline.” Facebook Timeline is basically a complete redesign of your personal profile page that is more visual and allows users to easily scroll through periods of time to view Facebook activity. We’ll […]