How to Improve Your Organic Search Rankings

Are you looking for new ways to improve your search engine visibility and rankings? You’re not alone. With more than 4.4 billion active users, SEO is an ever-evolving and complex process for marketers of all levels – from the beginner to the expert user. To help make things easier, we’ve put together a comprehensive guide […]

New Website Launch! Parker Life

Dynamics Online has launched a new website for Parker Life—a New Jersey-based aging services organization with over 115 years of experience in award-winning elder care. The launch included development and implementation of a brand new WordPress site using content from their previous CMS: Kentico. Learn more about how we helped our client here: Parker Life.

Three Things about Google that Only the Pros Know

Imagine it’s 1990, and you need to find information on some important topic.  Someone might say to you, “You should look that up.”  Fast forward about 15 years and that phrase has been replaced with, “Google it!” Google is an integral part of our lives in 2017, and because of that, it’s important that businesses […]

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues to thrive on the web. The […]

How to Promote Products in Search Engines

Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get lost when the customer can’t […]

Local Map Optimization: How to Rank Your Business Higher in Google

Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking real estate is the within […]

How Google’s Keyword Changes Affect You

Last week Google announced a major change that shook most SEOs to the core: the encryption of all keyword searches. A.K.A. no more keyword data, unless they’re ad clicks. We’ll give you a few moments to panic . . . OK, now breathe. If I had a brown paper bag I might give it to […]

Penguin 2.0 – Pared Down

Penguin 2.0 brought on quite a few changes over the past few months that affected large, high-profile companies, small, “off-the-radar” companies, and mid-sized companies like the ones we here at Dynamics represent. Like many of the strategies we implement that are consistently proven and trustworthy, we stuck to our guns and didn’t jump on the […]

Link Building – Make Your Site Link Worthy

How can you make your content link-worthy? Per my previous post, Link Building – Should I Do it?, you need to make sure your content has one, two or (ideally) all of the following attributes: Unique Well organized Viral Timely Resourceful Outside the box For the sake of structure let’s hammer these out one by […]

What is Responsive Design? – Part One

In a nutshell, responsive design uses a single URL to display content in a viewing format that is automatically optimized to look best on the viewer’s device: laptops, tablets, mobile phones or future devices yet to be created (in layman terms: no matter the size of your viewing window, the site will adjust accordingly and […]