Twitter in Web Searches Means More Ammunition for Your Company
Having a company Twitter page is now more appealing than ever!
The three search engine giants, Google Inc., Yahoo! Inc. and Microsoft Corp. are now each planning to include Twitter "Tweets" in their search engines. This comes as no surprise considering that Facebook profiles and pages can now be found in web searches quite easily.
Twitter, which allows users to post short, 140-character messages, has fast become one of the most widely used social media applications to date. These text only "Tweets" can range from simple news entries to self promotion, or even pointless babble.
In a corporate setting Twitter is perfect for quickly announcing upcoming events, or commenting on related news issues. Think of it as a micro-blogging platform that allows potential customers to easily get the information they need about your company or organization.
Not convinced? Check out all the ways Twitter can be used:
Personal branding
Feedback
Hiring, finding prospects
Connects employees to one another
Customer notification
Setting up meetings
Acquire votes
Live coverage
Time management and analysis
Above all else Twitter is a great traffic generation tool. Each tweet has an incredible amount of "pass-along" potential, utilizing the viral nature of social media to it's fullest.
Let us know if your interested in having Dynamics Online create a customized Twitter profile for your company.
Dynamics Online to Showcase at 2009 Business to Business Show
It's time to... Connect, Grow and Profit! Come check out Dynamics Online's booth at the 2009 Business to Business Show hosted by the Beachwood Chamber of Commerce!
We will be exhibiting our wide range of services including Search Engine Optimization, Website/Email Design, Content Management, and Social Media Marketing. The event will be held at the Hilton in Beachwood on October 12, 2:30 - 7:00pm. See us at booth 28.
Look forward to ...
A Small Business Symposium & Education Workshops
Over 100 Exhbitors
Samplings of some really, really good food by area restaurants and caterers
A Chinese Auction with fabulous items (winners need not be present to win)
As a prize for the Chinese Auction, we will build one lucky company a customized branded blog worth over $400!
Matt, Laura and the nice people at Pierre's Ice Cream Company were so nice to treat us to a "Fiesta Friday" to celebrate HolaFruta, their premium sherbet, and the relaunch of their website at Pierres.com. Keith was out today, so we invited our friends from the building management office to help us sample five great flavors.
From left: Bruce, Jeremy and Kirk from Dynamics Online, Lisa, Herb, Dave (HVAC guy) and Marcia from building management.
Dave enjoyed one of the five great flavors we had to choose from.
You can sign up to win your own Fiesta Friday on the HolaFruta.com website. Enjoy!
Can't find a good photo gallery for your website? Let Dynamics Online provide the right solution with XoomDaddy Photo Gallery! XoomDaddy accesses photos and sets from your Flickr account and displays them on an easy-to-use web-based Photo Gallery. All you need is a Flickr account and Dynamics Online can install this gallery on your website lickity-split!
Benefits of XoomDaddy Photo Gallery
It's sleek, simple, and customizable design can easily fit in with the look of your site or brand
Uses Flickr's simplified interface to upload and organize your gallery
Made with ultra-light PHP/Flickr API code that won't bog down the speed of your website
Keeps track of tags, description, and titles on all album or image pages
Includes Flickr slideshow links
Utilizes simplified breadcrumb navigation
Comes with detailed instructions for the not so web-savy users
The idea behind XoomDaddy was to create a gallery that allowed website owners to control their images with greater ease. There are thousand of galleries out there all promising to be simple and easy to use, but most still require knowledge of HTML, XML, Databases, Flash, Dreamweaver, or other complicated user interfaces. XoomDaddy promises make this process much easier by using Flickr's user-friendly interface to access photos and sets into your gallery.
These vanity URLs will be great branding opportunities and lend themselves extremely well to print, television and radio advertising. Here are a couple rules about the vanity URLs:
Once your name has been selected, you won't be able to change or transfer it.
If you signed up for a Facebook Page after May 31 or a user profile after today at 3 p.m. EDT, you may not be able to sign up for a username immediately because of steps we've taken to prevent abuse or "squatting" on names.
Names will be available at 12:01 AM on Saturday June 13th.
I recommend thinking long and hard about the name you would like associated with your Facebook page, logging in early and when the clock strikes 12:01am, get typing.
The Green Dream, an eco-friendly program at Beachwood High School was looking for the best way to showcase their classroom online. Dynamics Online to the rescue! After merging over 100 photos, we created a 360 degree panorama with hotspots. Would a panorama be right for your website? Depends, panoramas can offer:
A great, modern way to show off your office, warehouse or showroom.
Customers can zoom in on hotspots for more information about your product or space.
An intuitive way to through your "virtual" office space.
Contact Dynamics Online for more information about panoramas
Live, from New York, it's... the Search Engine Strategies 2008 Conference and Expo! OK, perhaps it's not as exciting as Saturday Night Live, but this annual conference is where Internet Marketers go to learn about the latest news, tricks, tools and resources for search engine marketing. I attended in order to stay on top of the latest developments for your projects. This year's hot topics included viral marketing, web analytics, social media marketing and competitive research. Look for future tips of the month on all of these topics, starting with this month, as we look at using search engine optimization tools for competitive research. As an Internet marketer, I frequently use a number of online tools to research, track and measure the results of our Search Engine Optimization and Keyword Purchasing campaigns. However, you don't have to be an online marketing specialist to use the tools below to gain valuable insight into the strategies of your competitors. Here are five free tools for online competitive analysis:
Keep Track of Your Competitors in the News
Sign up for Google Alerts to receive notifications (by e-mail) for news updates about your company and your competitors. Simply enter the search terms you would like to track (company names, products, websites, etc.) and choose the frequency of your updates (daily, weekly, or as-it-happens). Google will e-mail you when your selected search terms appear in Google's aggregated collection of news, blogs, videos, etc.
Analyze the Traffic of Your Competitors' Websites
Search metric sites, such as Compete.com and Alexa.com, provide estimated traffic numbers for many websites. Data is collected from a sample Internet audience through user-installed toolbars. There is some debate regarding the accuracy of these traffic estimates, as the sample audience may not be representative of the entire Internet population. Also, less-trafficked sites tend to have little to no information. However, both tools can provide useful insight into the overall traffic trends for many of your competitor's websites.
Find Out What Keywords Your Competitors Are Buying
KeyCompete, KeywordSpy and SpyFu allow you to gain insight into your competitor's keyword purchasing campaigns (pay-per-click advertising.) Each site allows you to search by keyword or website, the latter providing search terms that a website is "bidding" on. All three tools restrict the number of results in the free versions of their respective tools. If more data is needed, you would need to purchase subscription packages.
Keep Track of Updates to Your Competitors' Websites
Remember what the internet looked like in 1996? So does the Internet Archive Wayback Machine. The Wayback Machine keeps archived versions of websites for future reference. While browsing your old homepage from 1998 can be quite nostalgic, the Wayback Machine can also be used for competitive research. Use this tool to check for past updates to your competitors product or service offerings. Or, use the Wayback Machine to see how your competitors overall online strategy has changed over the years.
Identify Sites That Link to Your Competitors
The quantity and quality of incoming links to a site is one of the most important elements of search engine optimization. However, finding links from appropriate websites can be a tedious and time-consuming task. Thankfully, the search engines give us an easy way to generate ideas for possible link partners. Simply enter "link:www.YourCompetitor.com" in the Yahoo or Google search field to find out who is linking to your competitor. Use this to examine link opportunities on industry-related sites, blogs and directories.
The above tools represent a small sampling of the resources available for online competitive research. For more information or for assistance with your Internet Marketing strategy, contact Dynamics Online today.
The three search engine giants, Google Inc., Yahoo! Inc. and Microsoft Corp. are now each planning to include Twitter "Tweets" in their search engines. This comes as no surprise considering that Facebook profiles and pages can now be found in web searches quite easily.
The three search engine giants, Google Inc., Yahoo! Inc. and Microsoft Corp. are now each planning to include Twitter "Tweets" in their search engines. This comes as no surprise considering that Facebook profiles and pages can now be found in web searches quite easily.
