Recent Workshop Shows How Our Internet Solutions Help Our Clients Grow Business

Bruce Newburger, president, and Keith Mayer, Internet marketing specialist, last week conducted a workshop on Internet marketing at the annual national convention of SparkleWash franchisees.

SparkleWash franchisees provide pressure washing solutions to residential, commercial, industrial and construction customers. For many years, we have designed, maintained and promoted the national SparkleWash website at http://www.sparklewash.com/. A few years ago, we developed a popular franchisee website program that features a template-based websites with a online content management system (example at http://www.sparklewashofcuyahoga.com/). We have also developed more elaborate custom websites for select franchisees (example at http://www.sparklewashbyce.com/).

Bruce and Keith reviewed the opportunities for franchisees, including website design options, search engine positioning and keyword purchase options, and social networking such as posting video demonstrations to YouTube. See example:



Keith's experience includes marketing to potential franchisees for his previous employer in the promotional products industry. In the below photo, Bruce discusses options with two franchisees, Eric Smeltzer and Chris Earll.




Our point here is this: many times the strategy behind the website program is at least as important as the design and execution. A well-strategized Internet project can strengthen existing relationships and provide a framework to attract future prospects. Well done, SparkleWash!

Camp Robin Hood Website Redesign Roasts Marshmallows

This website is hot! This month we launched a redesign for Camp Robin Hood, a New Hampshire sleepaway summer camp that competes for campers drawn from across the country and overseas. The new website design features layered textures of wood and cork, with a "white board" motif for presenting content to the visitor. Seeing the site is the next best thing to eating gooey s'mores! Visit www.CampRobinHood.com.

We Welcome Keith Mayer to our Internet Marketing Team

Keith Mayer is the latest addition to our Internet marketing team at Dynamics Online. Keith joined our company in December, 2008, as an Internet marketing specialist and manager of our search and social marketing services. He was previously the recipient of such services on the franchise marketing team of Proforma, a supplier of promotional products. Please read Keith Mayer's bio and welcome him to our team!